Xiaohongshu, founded in August, 2013 and headquartered in Shanghai, is a shopping sharing community platform. Established by Mao Wenchao, Qu Fang and Zeng Xiulian, the company has received financings from Alibaba, GSR Ventures, Tencent Investment and so on. Rivals that have direct and indirect competition with Xiaohongshu globally include Meituan, JD.com, etc.
